Funded teams need to lower risk and increase the likelihood of success while providing funders with the ability to track the progress of the funded teams and provide governance. 

Since teams that are conducting ICO's are generally creating something that is fundamentally new, and, therefore, highly uncertain, we built a feedback mechanism that uses the lean start-up method. 

Using doGood, token purchasers are able to track whether the team and/or business behind the ICO will deliver the promised results, thereby increasing token value."